What is the future of advertising? Is it television or is it digital, most of us are confused in these two. I personally think, digital has the power to bring advertising to a different level. In this, one of the majorly used way to reach the targeted audience is social media.
Twitter is one of the finest platforms of social media. It’s revolutionary concept of hash-tags has changed the complete way of using social media. Most of the brands are now using Twitter as their main tool of connecting directly to their customers. Here customers’ issues are entertained as and when they appear. Hence, having a Twitter account is important to listen what your customers have to say about you.
Having a Twitter account is different and having good and genuine followers is different. In order to gain followers a brand has to do a lot many things but one thing through which followers can be increased is by spending proper time on it. The problem here is that organizations do not have much time to invest on it hence, they hire advertising agencies who handle their business pages on their behalves.
Recently, I heard someone in the office talking to the client, “Sir, you are getting international coverage”. Actually, he meant that your hash-tag is trending worldwide.
Agencies Do Organizations Pay
Most of the ad agencies do not understand the power of Twitter and they use it similar to that of Facebook. They have less knowledge on Twitter because they treat it somewhat like Facebook. Yes, its another social media platform but every platform cannot suit every brand. They end up doing blunders on brand page.
If you are also handling Twitter handles of your clients like you Facebook then you are also doing it wrong. Tweeting twice a day is never going to solve your purpose. Your tweets will get less responses, few mentions will be there. If you really want happy clients then spend some good time on twitter.
How to do?
The start: While taking the download from the client about his business you’ll get to know what exactly his target audience is. Now, you can search people talking about a particular interest. Connect with them, tell them what you have to offer. With this, you’ll be able to build genuine audience in lesser time.
Hash-tags: Once you have a decent fan base try running a contest using a hash-tag that can explain your brand or the campaign. Selection of an apt hash tag will get you good number of followers and mentions. Never go for a inappropriate Twitter contests.
Flow with the wind: There are certain brands who are hesitant on tweeting using hash-tags that are already trending. There is no harm in doing that. It would be helpful for you to give a little push to the reach of the Twitter handle.
Queries: Being a brand you should never leave your followers’ queries unanswered. Most of the people use Twitter to connect to their loved brands. So, keep your eyes open to take complaints and offer help for your followers.
Make sure you are not tweeting abrupt. Every tweet is valuable for the brand. Good ones will pay off in time but bad ones pay faster so while tweeting stay active, proofread and then tweet. There are some brands who knows the power of Twitter and use wisely.
- Stay active throughout.
- Don’t limit yourself to two or three tweets a day.
- Connect with new people.
- Keep running contests.
- Open heartedly help your followers.
- Don’t compromise with quality.