How to plan an effective Social Media Strategy?


In the highly competitive online world it is important for every organization to come up with a unique strategy through which they can achieve their targets. From generic Google advertisements to comprehensive social media plan everything requires deep research and creative conceptualizing. An online strategy depends on design, content, promotion and engagement. Usage of these five elements makes a tactic good or bad.

The online marketing mainly depends upon engagement because content is the key to it. On internet there are thousands of organizations working in the same domain. In order to be the best you’ll have to play clever. Focus on creating contents that can engage visitors because if you do not then it is easy for them to hop on to your competitors. Along with Search Engine Optimization and a creative website you should also include Social Media Marketing as the part of online marketing plan.

How Social Media Strategies work?

Being highly volatile in nature social media strategies require a lot of efforts and open mindedness of you and your team. You should create a plan that goes exactly to the theme that you have chosen for the quarter. Do not forget to carry these along:

Know the purpose:

While designing a strategy never forget to identify the focus of your organization. Social media can be used in various ways. It has the power to achieve various objectives like:

  • Sales
  • Lead Generations
  • Product Information
  • Loyalty
  • Customer Retention
  • Branding
  • Feedback

Once you are clear with the objective of your organization then creating a suitable plan will become simple for you. As now you know the path on which you’ll have to think. So, try to take proper brief from the management or marketing team before planning anything.

Identify Your Forte:

Every brand has a unique selling point. It’s something different from its competitors. Try to shout it loud on social media platforms. Let everyone know what you have and how it is dissimilar from the market. As an example: McDonalds is a fast food chain but their USP is budget and ready to go meals. IPL (Indian Premier League) is the series of cricket matches but their USP is entertainment. You can relate Apple with innovations and Ogilvy with Creativity.

Discuss with different departments and understand what they think the forte of the organization is. After jotting down pointers select the one you think is going to make your company different from the market and plan accordingly.

Analyze Your Audience:

You are there on the social media because you want to get in touch with your consumers. So, every plan that you make should revolve around them. If you have never analyzed your audience then it’s a time to do it now. It is a good way to create an effective strategy. You will have to be really active on all of your social media platforms to evaluate how many are getting engaged with your posts, what they expect from you, what percentage of total audience is interacting with the page, etc. If you know all these you can design a sound plan. You will have to create specific content for your followers or make necessary changes in the current posting style. Your main focus should be to increase engagement on the page.

social-media-icons-2012Evaluate Different Platforms:

There are numerous social media platforms on World Wide Web like Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, Tumblr, Foursquare, YouTube, etc. Every platform has its own specialties. So, while creating a strategy for your organization you should first know which platform will be able to fetch you a bigger fan base. You should also keep your audiences’ age groups, demographic locations, interests, etc. in mind.

As an example: If you are dealing in apparels and accessories then Facebook, Twitter, YouTube and Pinterest is going to help your business grow. You can expect conversions from these channels. On the others hand if you are dealing in banking sector then Pinterest, Instagram or Tumblr might not be that helpful for you.

Be Open in Organization:

The best way to utilize social media is through letting other departments to add their inputs to it. Never allow one person or a team to handle social media platforms for an organization. Different departments should work together to bring the best out of it. Through this, the page will never get dull as likers will experience a huge variety in content. Also, when you work in a team you get more ideas and social media is also about experimenting and experiencing.

add-a-personal-touchOffer Personal Touch:

Just like you, your audience also wants to connect with you. They do not want a dead page posting like machine. Never let your followers feel disowned. You should be quick in responding to their queries, show gratification to their appreciations, listen to their feedback, appreciate their participation, like every comment and talk to everyone if possible. This will help you to gain loyal consumers. You can even retain an irate buyer. What all you need to do is make the page sound like a human!


LinkedIn Paid Profiles

LinkedIn Logo

LinkedIn Logo

LinkedIn is fastest growing networking website that caters to professionals. It is easy and amazing as it does not only offer you an option to get connected to peers or bosses but also allows you to expand your professional networks within your domain. There are several aspects that LinkedIn serves like job search interactions, issue resolving, credibility, professionalism, etc.

LinkedIn records 1 registration every second that makes it one of the fastest growing social networking website and now it holds more than 150 million members. Almost every working professional holds an account on LinkedIn. It also offers paid subscriptions to everyone. It starts from basic business plans to executives ones. Through this blog we will discuss on varied features that LinkedIn proffers to its paid subscribers.

LinkedIn Upgrade Options


LinkedIn guarantees response on InMails. These are the messages that one profile can send to another no matter whether they fall in your connections or not. It is easy and simple. Depending on your plan, you get 3 – 25 InMails per month. To make it more user-centric LinkedIn provides a transparent outlook where if someone does not respond to your InMail within 7 days then it automatically adds back to your account. So, you are not going to spend them without making proper use of it.

Profile Organizer:

It is similar to organizer that you have on your computer. LinkedIn’s profile organizer gives you an option to save your searches for jobs or prospective clients. You can also create folders or notes based on your requirements. It makes work simpler and easy it helps you store all you have saved in your profile.

Premium Search Filters:

In a free account you will not get any kind of filter. Based on the power of your keyword LinkedIn displays its results. With upgraded account you can get up to 8 advanced filters. It improves your search and you will get the creamed layer that you are looking for in lesser time.

Profile per search:

While searching for something on LinkedIn with unpaid accounts, you only have access to limited profiles as it does not display all the results to you. With a paid account you can get entry to huge database which is of more than 150 million users. Through this you will be able to reach more people in your time limit.

Saved Search Alerts:

It is another time saving feature that you can relish in paid accounts. It creates your own profile based on your search criterions. Whenever someone falls in your search filters it notifies you. It acts more like Google Alerts. It helps in finding new people whom you are hunting for.

Profile Statistics:

It is a great option for those who spend most of the times on LinkedIn searching for a good job opportunity. It helps by providing the complete insight of the profile. One can see who viewed their profile, on what keyword it was visible, number of times the profile has been visible in searches, etc. Through this one can make necessary changes in profile to reap good benefits from LinkedIn.

Open Link:

If you are active on LinkedIn and you want people to contact you then it you should offer your contact details with them. Open Link displays your contact information on your profle which allows people to get in touch with you directly.

Sneak Peak:

It is a great feature as it keeps you updated with all the new features added on LinkedIn. You can check out the good ones and if you like you can also upgrade it to your profile. The best part is that if you don’t like new setting you can again change back to your previous ones.

It’s good to have an upgraded LinkedIn profile as it helps in getting the best results in lesser time. These services are designed to cater you comfort in your professional networking.

Please feel free to ask any question regarding the same.