Facebook And Its New UI Thing


Being social media professionals, we tend to accept everything that comes to us. We know what it means to be updated with the technology. Facebook, our very own lovely friend has something new in its kitty again. After upgrading the user interface for the personal profiles, it’s soon going to bring a little more surprise for its pages as well.  It’s all in the news nowadays and most of us have joined to queue of waiting list.

As the update says, FB will soon be introducing an easier way to access the admin panel, as it will be showcasing all the important data on the left side of near the cover image. Look at the screenshot that I just stole from them.

Facebook's new page UI will show important page insights near the cover image itself.

Facebook’s new page UI will show important page insights near the cover image itself.

 

I know, most of us are a little confused, how is it going to be, will it be easy to access and some would also be confused whether they should stay in social media or not, lol. But friends, Facebook’s new update is surely going to add value to what we do and what we wish to do.

The only thing that I was concerned was, if the page insights are going to change or not? And looking at the news released by Facebook, the answer comes out to be YES! It will have a new look, but not sure whether it is going to add some more data to it or is it going to be the same.

The Final Thought:

We know how Facebook acts when it spends its time and effort on bringing the new UI. Yes, your page’s reach will soon fall. Your clients will ask you the reason and when you tell them that FB is a business driven social media platform and it deliberately reduces the page reach so that we run paid campaigns. Your clients will doubt your skills and then you will be sitting poker faced.

Conclusion:

We have no other option than accepting what is coming to us because even if we don’t join the waiting list FB will soon upgrade the pages on its own. So, enjoy a new look and feel of Facebook pages and let me know what you think about it.

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New Facebook Insights – Part 2


In continuation to the previous blog, New Facebook Insights – Part 1 now we will be digging into insights a little further.

Posts Tab

This tab is absolutely new with great new features. Through this, you can know your fans’ behavior. It has been divided into major three pages:

  • All Posts
  • When Your Fans Are Online
  • Best Post type

All Posts:

This is the section where you can check each and every post. This will help you understand what kinds of posts work for your brand. So, now understanding this report you can plan your content accordingly. You can compare between posts based on various metrics.

All posts section

All posts section

On the basis of reach, post clicks and engagement the above data is fetched. It is somewhat similar to the previous version but with new color schemes. The best part of this section has to be the metrics. In reach you can have specific data like paid/organic and fans/non-fans.

Choose between reach metrics.

Choose between reach metrics.

Similarly, you will get a drop down menu to choose the metrics in engagement section.

Choose between metrics.

Choose between metrics.

When Your Friends Are Online

Till now, we have heard that if you really want to know the right time when your Facebook fans are online then use hit and try method! We have been posting on different times to check exactly at what time our fans are online. The new algorithm has reduced this work to minimal as now we can see how many fans are online at what time.

Facebook has divided this into two i.e. Days and Time.

Days explains us the average number of fans who see my post on a given day of the week. In the below graph you can see most of my page fans are active on Sunday followed by Tuesday. So, if there is anything very important I want to share I probably will use these two days.

Days when maximum engagement is recorded.

Days when maximum engagement is recorded.

To get the in-depth insights of your fans’ behavior the next graph is going to be a great help. Time graph tells us what is the time in a day when your most of the fans are online.

In this graph, you can see most of my page fans are active at 9 PM. Now, if I post at 9 I can expect more engagement on the page because the visibility of my posts would be much higher at this time.

Time duration of your fans being online.

Time duration of your fans being online.

Best Post Types:

This segment tells you kinds of updates that drive different level of engagement on the page. It is categorized into Status updates, video postings, image posts and link sharing.

For my page image type posts work absolutely fine. Isn’t it?

What kind of updates work on your page.

What kind of updates work on your page.

People Tab:

In this tab, you will get the complete insight of your fans. Just like the last version you will see here age, gender and location of your fan base.

The only addition here is people reached and people engaged. So, here you can see people fans/non-fans that have been reached or engaged in past 28 days.

If your most of the fans reached are men just like me then there is no harm in changing your content strategy keeping your fan base in mind.

Evaluate - Age, Gender, Geographical location of people engaged and reached.

Evaluate – Age, Gender, Geographical location of people engaged and reached.

Everything that you see in new Facebook insight is planned to cater you a better understanding of your page, content and of course ultimately your Target Audience.

 

New Facebook Insights – Part 1


A social media executive has to be well versed with every change that occurs in various platforms. When most of the people get to know that you are working in a social media team they do not take you seriously. According to them, you are being paid to access Facebook and Twitter in the office. But the truth is, working on a new strategy is not an easy task. Evaluating a campaign is another big thing that every SM executive is supposed to do. After evaluating reporting is something that consumes a lot of time. Major SM channels are contributing a lot to make reporting easier for us. Recently, Facebook came up with new insights.

Isn’t it true that most of us ignored it? We were using the same ‘export data’ feature. I was going through these insights few days back when I realized it is a great way to understand your fans’ behavior along with the reporting.

New Facebook Insights.

 When you click the see all all section in the page insight box you will get these options:

  • Overview

  • Page

  • Post

  • People

The Overview Tab

This section basically acts like Index page of a book. It’s the same Facebook insights with a little bit of new looks and interface.

You can get a lot of useful information in one go which includes Page Likes, Post Reach and Engagement. Within the same tab you’ll be able to compare data of two weeks together.

Facebook new insights have shown us that the engagement is not just through likes, comments and shares but also the number of clicks on the posts.

New Facebook Insight

Comparison of data on weekly basis.

The Page Tab

 This section is majorly categorized in three parts that are:

  • Page Likes

  • Post Reach

  • Page Visits

Page Likes:

This is a unique and a new way to access the data between a time period. The new insights have made our work simpler as now there is no need to set the date (though the option is still there). What all you need to do is slide the bar between desired dates. You can also switch the data using the three buttons on the top which are for a week, month and a quarter.

Facebook Date Slider

Facebook Date Slider

The second graph on the page is of the total number of likes on the page. It breaks the data on a day to day basis. You can see on what date, how many fans did you have.

Total number of page likes

Total number of page likes

The third graph is Net Likes. This is a great representation of the number of likers gained or lost in a day. The new insights give us the leverage to know exactly how many likes gained through paid ads or organically. In the previous version there were just two graphs one was for likes and another for unlikes. Now, you will not have to calculate the number of fans increased or decreased because the net likes graph gives you the right data. It automatically applies the formula:

Net Likes = (Total number of likes on a day) – (Total number of unlikes in a day)

img3

The last one is the source of likes. This graph tells you from where you are getting your likers on daily basis. As an example, you can see in the below graph that majorly, my page likes are coming through page suggestions. Through this, I can also check how many page likes are coming thorough mobile devices or from Application Programmer Interface (API).

img4

Post Reach:

This is the tab through which you can get data based on post level. Your paid posts, organic posts, comments, shares, likes, etc.

The first graph on this page tells how many people reached through paid posts or organically. In the below graph, you can see the organic reach of 3,123 as I have not run any advertisement to boost any post.

 img5

Most of the social media professional face this problem, that they do not know what kind of posts are working for their brands. Hence, this feature is going to be a boon for them as it gives the right statistics of every post. How many people commented, liked or shared the post. The best part is you can compare between different days.

img6

Another very good feature of the new insights is that we can also calculate the negative feedback of the page. You can check, total number of people who have hidden your posts, reported you as spam or unlikes.

It will help you to plan your content accordingly so that your post reach does not fall further.

img7

We know the total reach of the page is obtained by calculating the total number of people who saw any kind of activity on your page. The graph showcases how people are reached by the page i.e. Through paid ads, sponsored stories, mentions, check-ins, etc.

img8

Page Visits

The page visit tab is dedicated to give you the page level data. The below three graphs offer you the stats through which you can analyze the page and tab visits based on different algorithms like:

  • Page and tab visits – number of people clicked the tabs on the page in a given period of time.

  • Other pages activity – Your page mentions, check-ins, people posting on your page.

  • External referrers – People landing on your page from different sources other than Facebook.

Screenshot from 2013-09-23 172441

Undoubtedly, the new insight has been a great help to most of us. As, now we have the right data at the right time with a graphical representation.

We will be analyzing the different dimensions that the new Facebook insights have to offer!

How to plan an effective Social Media Strategy?


SocialMediaStrategy

In the highly competitive online world it is important for every organization to come up with a unique strategy through which they can achieve their targets. From generic Google advertisements to comprehensive social media plan everything requires deep research and creative conceptualizing. An online strategy depends on design, content, promotion and engagement. Usage of these five elements makes a tactic good or bad.

The online marketing mainly depends upon engagement because content is the key to it. On internet there are thousands of organizations working in the same domain. In order to be the best you’ll have to play clever. Focus on creating contents that can engage visitors because if you do not then it is easy for them to hop on to your competitors. Along with Search Engine Optimization and a creative website you should also include Social Media Marketing as the part of online marketing plan.

How Social Media Strategies work?

Being highly volatile in nature social media strategies require a lot of efforts and open mindedness of you and your team. You should create a plan that goes exactly to the theme that you have chosen for the quarter. Do not forget to carry these along:

Know the purpose:

While designing a strategy never forget to identify the focus of your organization. Social media can be used in various ways. It has the power to achieve various objectives like:

  • Sales
  • Lead Generations
  • Product Information
  • Loyalty
  • Customer Retention
  • Branding
  • Feedback

Once you are clear with the objective of your organization then creating a suitable plan will become simple for you. As now you know the path on which you’ll have to think. So, try to take proper brief from the management or marketing team before planning anything.

Identify Your Forte:

Every brand has a unique selling point. It’s something different from its competitors. Try to shout it loud on social media platforms. Let everyone know what you have and how it is dissimilar from the market. As an example: McDonalds is a fast food chain but their USP is budget and ready to go meals. IPL (Indian Premier League) is the series of cricket matches but their USP is entertainment. You can relate Apple with innovations and Ogilvy with Creativity.

Discuss with different departments and understand what they think the forte of the organization is. After jotting down pointers select the one you think is going to make your company different from the market and plan accordingly.

Analyze Your Audience:

You are there on the social media because you want to get in touch with your consumers. So, every plan that you make should revolve around them. If you have never analyzed your audience then it’s a time to do it now. It is a good way to create an effective strategy. You will have to be really active on all of your social media platforms to evaluate how many are getting engaged with your posts, what they expect from you, what percentage of total audience is interacting with the page, etc. If you know all these you can design a sound plan. You will have to create specific content for your followers or make necessary changes in the current posting style. Your main focus should be to increase engagement on the page.

social-media-icons-2012Evaluate Different Platforms:

There are numerous social media platforms on World Wide Web like Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, Tumblr, Foursquare, YouTube, etc. Every platform has its own specialties. So, while creating a strategy for your organization you should first know which platform will be able to fetch you a bigger fan base. You should also keep your audiences’ age groups, demographic locations, interests, etc. in mind.

As an example: If you are dealing in apparels and accessories then Facebook, Twitter, YouTube and Pinterest is going to help your business grow. You can expect conversions from these channels. On the others hand if you are dealing in banking sector then Pinterest, Instagram or Tumblr might not be that helpful for you.

Be Open in Organization:

The best way to utilize social media is through letting other departments to add their inputs to it. Never allow one person or a team to handle social media platforms for an organization. Different departments should work together to bring the best out of it. Through this, the page will never get dull as likers will experience a huge variety in content. Also, when you work in a team you get more ideas and social media is also about experimenting and experiencing.

add-a-personal-touchOffer Personal Touch:

Just like you, your audience also wants to connect with you. They do not want a dead page posting like machine. Never let your followers feel disowned. You should be quick in responding to their queries, show gratification to their appreciations, listen to their feedback, appreciate their participation, like every comment and talk to everyone if possible. This will help you to gain loyal consumers. You can even retain an irate buyer. What all you need to do is make the page sound like a human!

Facebook Comment Thread – ‘Reply’


Facebook has been continually coming up with new features. After every few weeks we hear something new from this giant social networking website. Few months back we were introduced to a great new search experience through graph search. Later it came along with new timeline look and now again with a new feature – comment thread.

What is Facebook comment thread?

Comment thread is a feature that allows you to reply on any comment by any user over a status, image or video. It comes right below the comment and also notifies the person on which the comment has been made. It is surely a good option for those who want to start a discussion but could not do it because they were not in each other’s friend list.

Facebook-Reply-Feature

So, now whenever you find any interesting comment by someone you can directly hit the reply icon and say what you wanted directly to the person. It also creates a different discussion box. The only restriction is that one cannot reply over a reply.

Is it good for a brand?

It is going to be good for brands because it filters the comments based on the sentiments. Positive comments will rank up whereas the negative ones will be down-ranked. In addition to this, the order of the comments of the conversation thread will depend on the interest of the reader. It means that every user might see a different conversation ranking on top. It helps a brand to spread word of mouth which is the most effective and inexpensive way to advertise.

A brand might not have all genuine likers on the page but if one can influence the emotions then it’s not hard to convert as well. Through this feature when people will read the positive comments more undoubtedly their perception for a brand can change. Well it doesn’t mean that on the basis of this function only the brand image will depend, but yes it is be a contribution by Facebook to the organizations.

How to activate or deactivate this?

Facebook has been actively providing an option to every page to activate it. But if in case you didn’t get it by default or you don’t want to use it then you can follow these steps.

It is right there in the edit page section that you see on the top right of the page.

Edit Page

Click on manage permissions

Ye Teja Teja Kya Hai-

Then scroll the page to ‘Allow replies to comments on my page’ and tick the box.

Edit Page 2

And now you can allow or deny people to reply on the comments made on your page.

The only flaw:

Overall the page looks absolutely fine. It is a good way to engage likers in discussions but the only flaw is that it makes the complete post looks messed-up. You will see random reply boxes than normal comments and again cluttered discussion threads.

But if we see on a broader prospective then Facebook reply is going to be a great benefit for brands and for people who likes open discussion on social networking sites. Also, as it focuses more on positive comments it is definitely going to change the outlook of social media marketing.