In the highly competitive online world it is important for every organization to come up with a unique strategy through which they can achieve their targets. From generic Google advertisements to comprehensive social media plan everything requires deep research and creative conceptualizing. An online strategy depends on design, content, promotion and engagement. Usage of these five elements makes a tactic good or bad.
The online marketing mainly depends upon engagement because content is the key to it. On internet there are thousands of organizations working in the same domain. In order to be the best you’ll have to play clever. Focus on creating contents that can engage visitors because if you do not then it is easy for them to hop on to your competitors. Along with Search Engine Optimization and a creative website you should also include Social Media Marketing as the part of online marketing plan.
How Social Media Strategies work?
Being highly volatile in nature social media strategies require a lot of efforts and open mindedness of you and your team. You should create a plan that goes exactly to the theme that you have chosen for the quarter. Do not forget to carry these along:
Know the purpose:
While designing a strategy never forget to identify the focus of your organization. Social media can be used in various ways. It has the power to achieve various objectives like:
- Lead Generations
- Product Information
- Customer Retention
Once you are clear with the objective of your organization then creating a suitable plan will become simple for you. As now you know the path on which you’ll have to think. So, try to take proper brief from the management or marketing team before planning anything.
Identify Your Forte:
Every brand has a unique selling point. It’s something different from its competitors. Try to shout it loud on social media platforms. Let everyone know what you have and how it is dissimilar from the market. As an example: McDonalds is a fast food chain but their USP is budget and ready to go meals. IPL (Indian Premier League) is the series of cricket matches but their USP is entertainment. You can relate Apple with innovations and Ogilvy with Creativity.
Discuss with different departments and understand what they think the forte of the organization is. After jotting down pointers select the one you think is going to make your company different from the market and plan accordingly.
Analyze Your Audience:
You are there on the social media because you want to get in touch with your consumers. So, every plan that you make should revolve around them. If you have never analyzed your audience then it’s a time to do it now. It is a good way to create an effective strategy. You will have to be really active on all of your social media platforms to evaluate how many are getting engaged with your posts, what they expect from you, what percentage of total audience is interacting with the page, etc. If you know all these you can design a sound plan. You will have to create specific content for your followers or make necessary changes in the current posting style. Your main focus should be to increase engagement on the page.
Evaluate Different Platforms:
There are numerous social media platforms on World Wide Web like Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, Tumblr, Foursquare, YouTube, etc. Every platform has its own specialties. So, while creating a strategy for your organization you should first know which platform will be able to fetch you a bigger fan base. You should also keep your audiences’ age groups, demographic locations, interests, etc. in mind.
As an example: If you are dealing in apparels and accessories then Facebook, Twitter, YouTube and Pinterest is going to help your business grow. You can expect conversions from these channels. On the others hand if you are dealing in banking sector then Pinterest, Instagram or Tumblr might not be that helpful for you.
Be Open in Organization:
The best way to utilize social media is through letting other departments to add their inputs to it. Never allow one person or a team to handle social media platforms for an organization. Different departments should work together to bring the best out of it. Through this, the page will never get dull as likers will experience a huge variety in content. Also, when you work in a team you get more ideas and social media is also about experimenting and experiencing.
Offer Personal Touch:
Just like you, your audience also wants to connect with you. They do not want a dead page posting like machine. Never let your followers feel disowned. You should be quick in responding to their queries, show gratification to their appreciations, listen to their feedback, appreciate their participation, like every comment and talk to everyone if possible. This will help you to gain loyal consumers. You can even retain an irate buyer. What all you need to do is make the page sound like a human!