How to plan an effective Social Media Strategy?


In the highly competitive online world it is important for every organization to come up with a unique strategy through which they can achieve their targets. From generic Google advertisements to comprehensive social media plan everything requires deep research and creative conceptualizing. An online strategy depends on design, content, promotion and engagement. Usage of these five elements makes a tactic good or bad.

The online marketing mainly depends upon engagement because content is the key to it. On internet there are thousands of organizations working in the same domain. In order to be the best you’ll have to play clever. Focus on creating contents that can engage visitors because if you do not then it is easy for them to hop on to your competitors. Along with Search Engine Optimization and a creative website you should also include Social Media Marketing as the part of online marketing plan.

How Social Media Strategies work?

Being highly volatile in nature social media strategies require a lot of efforts and open mindedness of you and your team. You should create a plan that goes exactly to the theme that you have chosen for the quarter. Do not forget to carry these along:

Know the purpose:

While designing a strategy never forget to identify the focus of your organization. Social media can be used in various ways. It has the power to achieve various objectives like:

  • Sales
  • Lead Generations
  • Product Information
  • Loyalty
  • Customer Retention
  • Branding
  • Feedback

Once you are clear with the objective of your organization then creating a suitable plan will become simple for you. As now you know the path on which you’ll have to think. So, try to take proper brief from the management or marketing team before planning anything.

Identify Your Forte:

Every brand has a unique selling point. It’s something different from its competitors. Try to shout it loud on social media platforms. Let everyone know what you have and how it is dissimilar from the market. As an example: McDonalds is a fast food chain but their USP is budget and ready to go meals. IPL (Indian Premier League) is the series of cricket matches but their USP is entertainment. You can relate Apple with innovations and Ogilvy with Creativity.

Discuss with different departments and understand what they think the forte of the organization is. After jotting down pointers select the one you think is going to make your company different from the market and plan accordingly.

Analyze Your Audience:

You are there on the social media because you want to get in touch with your consumers. So, every plan that you make should revolve around them. If you have never analyzed your audience then it’s a time to do it now. It is a good way to create an effective strategy. You will have to be really active on all of your social media platforms to evaluate how many are getting engaged with your posts, what they expect from you, what percentage of total audience is interacting with the page, etc. If you know all these you can design a sound plan. You will have to create specific content for your followers or make necessary changes in the current posting style. Your main focus should be to increase engagement on the page.

social-media-icons-2012Evaluate Different Platforms:

There are numerous social media platforms on World Wide Web like Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, Tumblr, Foursquare, YouTube, etc. Every platform has its own specialties. So, while creating a strategy for your organization you should first know which platform will be able to fetch you a bigger fan base. You should also keep your audiences’ age groups, demographic locations, interests, etc. in mind.

As an example: If you are dealing in apparels and accessories then Facebook, Twitter, YouTube and Pinterest is going to help your business grow. You can expect conversions from these channels. On the others hand if you are dealing in banking sector then Pinterest, Instagram or Tumblr might not be that helpful for you.

Be Open in Organization:

The best way to utilize social media is through letting other departments to add their inputs to it. Never allow one person or a team to handle social media platforms for an organization. Different departments should work together to bring the best out of it. Through this, the page will never get dull as likers will experience a huge variety in content. Also, when you work in a team you get more ideas and social media is also about experimenting and experiencing.

add-a-personal-touchOffer Personal Touch:

Just like you, your audience also wants to connect with you. They do not want a dead page posting like machine. Never let your followers feel disowned. You should be quick in responding to their queries, show gratification to their appreciations, listen to their feedback, appreciate their participation, like every comment and talk to everyone if possible. This will help you to gain loyal consumers. You can even retain an irate buyer. What all you need to do is make the page sound like a human!


Facebook Comment Thread – ‘Reply’

Facebook has been continually coming up with new features. After every few weeks we hear something new from this giant social networking website. Few months back we were introduced to a great new search experience through graph search. Later it came along with new timeline look and now again with a new feature – comment thread.

What is Facebook comment thread?

Comment thread is a feature that allows you to reply on any comment by any user over a status, image or video. It comes right below the comment and also notifies the person on which the comment has been made. It is surely a good option for those who want to start a discussion but could not do it because they were not in each other’s friend list.


So, now whenever you find any interesting comment by someone you can directly hit the reply icon and say what you wanted directly to the person. It also creates a different discussion box. The only restriction is that one cannot reply over a reply.

Is it good for a brand?

It is going to be good for brands because it filters the comments based on the sentiments. Positive comments will rank up whereas the negative ones will be down-ranked. In addition to this, the order of the comments of the conversation thread will depend on the interest of the reader. It means that every user might see a different conversation ranking on top. It helps a brand to spread word of mouth which is the most effective and inexpensive way to advertise.

A brand might not have all genuine likers on the page but if one can influence the emotions then it’s not hard to convert as well. Through this feature when people will read the positive comments more undoubtedly their perception for a brand can change. Well it doesn’t mean that on the basis of this function only the brand image will depend, but yes it is be a contribution by Facebook to the organizations.

How to activate or deactivate this?

Facebook has been actively providing an option to every page to activate it. But if in case you didn’t get it by default or you don’t want to use it then you can follow these steps.

It is right there in the edit page section that you see on the top right of the page.

Edit Page

Click on manage permissions

Ye Teja Teja Kya Hai-

Then scroll the page to ‘Allow replies to comments on my page’ and tick the box.

Edit Page 2

And now you can allow or deny people to reply on the comments made on your page.

The only flaw:

Overall the page looks absolutely fine. It is a good way to engage likers in discussions but the only flaw is that it makes the complete post looks messed-up. You will see random reply boxes than normal comments and again cluttered discussion threads.

But if we see on a broader prospective then Facebook reply is going to be a great benefit for brands and for people who likes open discussion on social networking sites. Also, as it focuses more on positive comments it is definitely going to change the outlook of social media marketing.

The Red Equal Sign & Social Awakening on Social Media!


Social Media has been the best way to share our thoughts or opinions on a particular topic. It gives us the way to express more and know others’ take on this too. From political issues to spicy Hollywood or Bollywood news we can get everything through using social media platforms. Facebook and Twitter have proved that these platforms do not only indulge youngsters to share funny facts or their story within their friend circle but also it has international and powerful reach.

A topic is getting viral in US because of social networking sites and people are showing their active support as well. It is about the legalizing marriages of gays, lesbians, bisexuals and transgender in California where the 1996 Marriage Act only allows it between men and women. While the case was under hearing, Human Right Campaign created a logo with a pink equal sign over the red background. People were asked to share it to show their support. Within 24 hours it got more than 25,000 likes and 78,000 shares.

It has sparked light of discussion in Supreme Court over the issue as people were bombarding social media with red equal signs to reinforce. As per the data shared by Facebook, around 2.7 million people changed their profile pictures.

Facebook profile update graph

The graph gives the insight of sudden plunge in profile updates. Abruptly after 26th March people started making changes to their profiles. It was the date when the ‘red equal sign’ first came on Facebook. Majorly college students took part in this campaign followed by other age groups too. A data represents that women were more supportive than men in changing their profile pictures.

On Facebook, famous actor George Takei changed his profile picture which grabbed more than 40,000 likes from his fans. Besides this, Sophia Bush changed her DP on Twitter to show her support. Over all this campaign is a hit as of now every moment people are adding to it. As a result this issue is spreading like fire not just in USA but also on international level.

Red 2

The above map shows the virility of the logo in different regions of USA as per Facebook.

Twitter was nowhere behind Facebook to make people talk about this hot topic. Some of the most trending topics on twitter were #UnitedforMarriage, #equality, #prop8, #MarriageEquality, etc. With this logo came parodies which made people talk more about the issue.

Social Media is designed to give you a space to you to connect with your family and friends but also it has the global reach which makes it eye opener for people and government. As an example, the Egyptian revolution started with a status by a journalist which brought all the gulf countries together and fight for one cause.

Social Media has extreme gravity that stays calm throughout but if something comes in its way then it has the power to unite the world as well!

LinkedIn Paid Profiles

LinkedIn Logo

LinkedIn Logo

LinkedIn is fastest growing networking website that caters to professionals. It is easy and amazing as it does not only offer you an option to get connected to peers or bosses but also allows you to expand your professional networks within your domain. There are several aspects that LinkedIn serves like job search interactions, issue resolving, credibility, professionalism, etc.

LinkedIn records 1 registration every second that makes it one of the fastest growing social networking website and now it holds more than 150 million members. Almost every working professional holds an account on LinkedIn. It also offers paid subscriptions to everyone. It starts from basic business plans to executives ones. Through this blog we will discuss on varied features that LinkedIn proffers to its paid subscribers.

LinkedIn Upgrade Options


LinkedIn guarantees response on InMails. These are the messages that one profile can send to another no matter whether they fall in your connections or not. It is easy and simple. Depending on your plan, you get 3 – 25 InMails per month. To make it more user-centric LinkedIn provides a transparent outlook where if someone does not respond to your InMail within 7 days then it automatically adds back to your account. So, you are not going to spend them without making proper use of it.

Profile Organizer:

It is similar to organizer that you have on your computer. LinkedIn’s profile organizer gives you an option to save your searches for jobs or prospective clients. You can also create folders or notes based on your requirements. It makes work simpler and easy it helps you store all you have saved in your profile.

Premium Search Filters:

In a free account you will not get any kind of filter. Based on the power of your keyword LinkedIn displays its results. With upgraded account you can get up to 8 advanced filters. It improves your search and you will get the creamed layer that you are looking for in lesser time.

Profile per search:

While searching for something on LinkedIn with unpaid accounts, you only have access to limited profiles as it does not display all the results to you. With a paid account you can get entry to huge database which is of more than 150 million users. Through this you will be able to reach more people in your time limit.

Saved Search Alerts:

It is another time saving feature that you can relish in paid accounts. It creates your own profile based on your search criterions. Whenever someone falls in your search filters it notifies you. It acts more like Google Alerts. It helps in finding new people whom you are hunting for.

Profile Statistics:

It is a great option for those who spend most of the times on LinkedIn searching for a good job opportunity. It helps by providing the complete insight of the profile. One can see who viewed their profile, on what keyword it was visible, number of times the profile has been visible in searches, etc. Through this one can make necessary changes in profile to reap good benefits from LinkedIn.

Open Link:

If you are active on LinkedIn and you want people to contact you then it you should offer your contact details with them. Open Link displays your contact information on your profle which allows people to get in touch with you directly.

Sneak Peak:

It is a great feature as it keeps you updated with all the new features added on LinkedIn. You can check out the good ones and if you like you can also upgrade it to your profile. The best part is that if you don’t like new setting you can again change back to your previous ones.

It’s good to have an upgraded LinkedIn profile as it helps in getting the best results in lesser time. These services are designed to cater you comfort in your professional networking.

Please feel free to ask any question regarding the same. 

Social Media – An Overview

social-mediaSome 15 years back the world knew nothing named – Internet. Was the life simple? The answer can be ‘No’ as well but no one can deny the fact that internet has changed our ways of perceiving things. When people started getting addicted to it, new and highly enslaving ammunition was getting prepared ‘the virtual world of friends – Social Media’.

For India, Orkut turned out to be a trend setter. It persuaded fresh internet users of the country to have a different way of reaching to their friends and family. In year 2009, the number of unique visitors at Orkut was mounting. The graph took a plunge and everyday thousands of users started registering from all across the major states of country. Orkut laid the foundation of social networking, it gave users a unique and a great way to stay connected to everyone in friend circle.

On this beautifully established platter a unique taste of spice was added to the lives of social media lovers by Mark Zukerberg, and this was ‘Facebook’. This new social networking website changed everything for internet buffs. It became one of the reasons for people to start using internet.  From cyber cafes to mobile phones, Facebook entered every possible online space. As a result, Orkut vanished from the market and Facebook grew leaps and bounds with thousands of signups every day.

Along with Facebook that attracted youth of the country, entered Twitter which had altogether a different target audience! With a tweet limit of 140 characters Twitter offered people an option to express more in limited words. This is turned out to be the biggest reasons for people to tweet more. Additionally, it introduced hash tags and concept of trending topic. The competition of getting more followers makes people to tweet more. Every day more than 400 million tweets are done by 288 million active users.

These social media platforms have opened new doors of opportunities for brands to market themselves more rigorously in their targeted group. With advanced filters one can aim at the audience that is of the desired age group, demographic location, interest, etc. It has opened new avenues of growth for organizations.

How social media helps a brand?

Social media platforms create a healthy environment for the brands to advertise themselves. It is a great way to connect to the audience and know their sentiments. As an example, if you are a Tata Sky user and you are facing problems in making bill payment or there is any other issue then you can directly contact the organization through their social media handles. You will be assisted faster. Most of the good organizations remain active throughout the day so that their consumers do not face any problem in using the products or services catered by them. It helps them to gain credibility and also to make consumers aware about the new services launched.

Social Media Marketing for a brand

Resolution Dissolution

Last few minutes of every year we dedicate our time thinking new year’s resolution. Most of the time resolution for the coming year is from the stock of past year.

This bug of resolution making bit me when I was in school. It said,”Learn Guitar”. Even after 8 years of my school my resolution is still the same.Hoping, this year I will tick the box.

Just after a few years, my promise

big wish list as new year resolution

on new year’s eve was to ‘quit smoking’. I know everyone, who smokes, surely thinks about this. The first year I boasted my strong will. The second year discussed only among close friends. And since after the second year I promised only to myself in mute voice. As no one should know the clone resolution.

Facebook has been a pain for me. 4 years back, my resolution was to understand Facebook better. My every friend was talking about it. And 3 years back my resolution was to control its usage.

In the recent past, I suffered from typhoid, after which i was ossified. Doctor strictly said I will have to eat only homemade healthy food. Since then, ‘Stay fit and eat healthy’  became my favorite new year’s resolution. Unfortunately, no one thinks of eating healthy

when beer and chicken is on the table.

I know, following a simple promise to yourself for only 12 months is not a hard task. Bu
t still my resolutions dissolve every year. The next year burdens up with the past year’s stock

Hoping this year to at least unlist one.