In continuation to the previous blog, New Facebook Insights – Part 1 now we will be digging into insights a little further.
This tab is absolutely new with great new features. Through this, you can know your fans’ behavior. It has been divided into major three pages:
- All Posts
- When Your Fans Are Online
- Best Post type
This is the section where you can check each and every post. This will help you understand what kinds of posts work for your brand. So, now understanding this report you can plan your content accordingly. You can compare between posts based on various metrics.
On the basis of reach, post clicks and engagement the above data is fetched. It is somewhat similar to the previous version but with new color schemes. The best part of this section has to be the metrics. In reach you can have specific data like paid/organic and fans/non-fans.
Similarly, you will get a drop down menu to choose the metrics in engagement section.
When Your Friends Are Online
Till now, we have heard that if you really want to know the right time when your Facebook fans are online then use hit and try method! We have been posting on different times to check exactly at what time our fans are online. The new algorithm has reduced this work to minimal as now we can see how many fans are online at what time.
Facebook has divided this into two i.e. Days and Time.
Days explains us the average number of fans who see my post on a given day of the week. In the below graph you can see most of my page fans are active on Sunday followed by Tuesday. So, if there is anything very important I want to share I probably will use these two days.
To get the in-depth insights of your fans’ behavior the next graph is going to be a great help. Time graph tells us what is the time in a day when your most of the fans are online.
In this graph, you can see most of my page fans are active at 9 PM. Now, if I post at 9 I can expect more engagement on the page because the visibility of my posts would be much higher at this time.
Best Post Types:
This segment tells you kinds of updates that drive different level of engagement on the page. It is categorized into Status updates, video postings, image posts and link sharing.
For my page image type posts work absolutely fine. Isn’t it?
In this tab, you will get the complete insight of your fans. Just like the last version you will see here age, gender and location of your fan base.
The only addition here is people reached and people engaged. So, here you can see people fans/non-fans that have been reached or engaged in past 28 days.
If your most of the fans reached are men just like me then there is no harm in changing your content strategy keeping your fan base in mind.
Everything that you see in new Facebook insight is planned to cater you a better understanding of your page, content and of course ultimately your Target Audience.