Social Media – An Overview

social-mediaSome 15 years back the world knew nothing named – Internet. Was the life simple? The answer can be ‘No’ as well but no one can deny the fact that internet has changed our ways of perceiving things. When people started getting addicted to it, new and highly enslaving ammunition was getting prepared ‘the virtual world of friends – Social Media’.

For India, Orkut turned out to be a trend setter. It persuaded fresh internet users of the country to have a different way of reaching to their friends and family. In year 2009, the number of unique visitors at Orkut was mounting. The graph took a plunge and everyday thousands of users started registering from all across the major states of country. Orkut laid the foundation of social networking, it gave users a unique and a great way to stay connected to everyone in friend circle.

On this beautifully established platter a unique taste of spice was added to the lives of social media lovers by Mark Zukerberg, and this was ‘Facebook’. This new social networking website changed everything for internet buffs. It became one of the reasons for people to start using internet.  From cyber cafes to mobile phones, Facebook entered every possible online space. As a result, Orkut vanished from the market and Facebook grew leaps and bounds with thousands of signups every day.

Along with Facebook that attracted youth of the country, entered Twitter which had altogether a different target audience! With a tweet limit of 140 characters Twitter offered people an option to express more in limited words. This is turned out to be the biggest reasons for people to tweet more. Additionally, it introduced hash tags and concept of trending topic. The competition of getting more followers makes people to tweet more. Every day more than 400 million tweets are done by 288 million active users.

These social media platforms have opened new doors of opportunities for brands to market themselves more rigorously in their targeted group. With advanced filters one can aim at the audience that is of the desired age group, demographic location, interest, etc. It has opened new avenues of growth for organizations.

How social media helps a brand?

Social media platforms create a healthy environment for the brands to advertise themselves. It is a great way to connect to the audience and know their sentiments. As an example, if you are a Tata Sky user and you are facing problems in making bill payment or there is any other issue then you can directly contact the organization through their social media handles. You will be assisted faster. Most of the good organizations remain active throughout the day so that their consumers do not face any problem in using the products or services catered by them. It helps them to gain credibility and also to make consumers aware about the new services launched.

Social Media Marketing for a brand


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